Engaginglab / Gamification

My dream of a ‘ménage à trois’

(from the archives; July, 30th, 2012)

I’m passionated about Gamification. I really am.

I’m putting every second of my time and all of my strength into my vision to change the world by creating more fun around us. And that’s not an approach to build more games. It’s an epic mission to use what is build into our DNA by nature (Play) because I believe in the power of game-like environments to unfold the full potential of the human society.

Gamification targets the way we are doing something and by using game-design-thinking it wants to get the best out of us while doing.

(“Applying game-design thinking on activities with non-gaming-context” – Gabe Zichermann)

But ‘playing’ by yourself is boring, right? So, I’m dreaming of a threesome: It is an affair between Data Mining, Data Visualization and Gamification.

The following might have a familiar ring for my frequent followers 😉

Big Data Mining is the process of discovering new patterns from large data sets involving methods at the intersection of artificial intelligence, machine learning, statistics and database systems. (- wikipedia)

A great and entertaining example about the advantage of knowing, getting and evaluating the right data is the Book “Moneyball”.

Up to now we are just touching the surface of all the available data we are surrounded by. New technologies and the ubiquity of tools like our smartphones allow us to get access at individual & real time data. Within the next years we have to learn what to do with it.

Data Visualization has the goal to convert knowledge from a data set in a human-understandable and intuitive structure. This will assist us to evaluate and also to graple with data. A great example (in my opinion) is the app ‘Planetary’, where your favorite music artists, albums and tracks are being visualized as a planetary system. It’s very intuitive to use. If it’s already useful is another question but I think you get the point. Here is a short video that shows Planetary in action:

http://www.youtube.com/watch?v=bbsRF700FV4&feature=player_embedded#!

And the third part: Gamification.

I think the potential of the merger of Big Data Mining and Data Visualization is already obvious. Now, think about the potential to use the sum of both with the idea to change the way how we are interacting with our daily routines – to make them more intuitive, more engaging and even more intrinsic motivated…!

So, starting with Gamification and keeping it the core of my businesses I’m looking forward to add deeper cooperations with companies from the ‘Big Data Mining’ branch and the ‘Data Visualization’ sector to Engainglab’s (www.engaginglab.com) operations.

What do you think? Do these three ‘Elements’ match?

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s