Engaginglab / Gamification

Gamification for Enterprises – Part 1: Decision-architecture

This is the first of three short posts that touch Engaginglab’s threefold model that explains what is the idea behind Engaginglab and at the same time provide our thinking about Gamification. For more information visit engaginglab.com or engaginglab.de

Decision architecture

Today’s success of organisations isn’t about how much information is available. It is about how fast and effective knowledge can travel through all of a company’s branches and its vast networks of employees.

Almost a decade ago we knew that technology is going to change the way how knowledge is being provided inside of companies, and we were just beginning to imagine the ways how employees will use information to learn and to stay competitive. Nowadays, learning can happen anywhere and anytime. More employees, with increasingly diverse needs, are seeking knowledge & education, and almost every organisation is promoting greater access to information. At a time when the knowledge economy is becoming omnipresent, the need to reimagine the learning experience inside of organisations has never been greater.

Kopie von Feedback-LoopAnd today it is not just about a knowledge economy; it is also about a real-time economy. So, welcome to the Real-time world. It is a place where cause and effect follow each other so quickly that everything seems to speed up. Cause and effect generate feedback-loops. These feedback-loops are made up of: 1. the information available, 2. the relevance of this information, 3. the choices you have, and 4. your action. This action again delivers new information and the feedback loop starts over again.

Combining goals (what is the company’s mission; milestones; short term goals, and so on) with rules (what is/how is it allowed to do) and a real-time feedback loop creates a circular process that maximizes responsiveness to continuous change. And powerful examples for how to harness feedback loops come from games. No matter if you think about video-games, board-games or real sport. Think about it – think about the last game you played at home. Alone or together with the family. I bet you can remember exactly these three elements: Goals, rules, feedback. And exact this framework allows you to make the best decisions.

So, first rule:

1. Build a real-time decision-architecture.

A good way to start is the approach of the Agile development cycle by Michael Hugos

Agile Development: Three Feedback-Loops

Coming up next: Gamification for Enterprises – Part 2: UX-Design (Creating an intuitive dialog between human and machine for the most effective usage of decision architectures)


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