Gamification / guest post

Kill it With Fire: why Gamification sucks and Game Dynamics rule

Originally posted on Philip Trippenbach:
This is a transcript (sort of)of an Ignite session I just delivered at the Melcrum Digital Communications Summit in London. I don’t like Gamification. It’s been a buzzword for years and too many people seem to be missing the point. Corporate suited types see the engagement people show video games…